The image presents a gastronomic exhibition with local products, likely from Los Realejos, on the island of Tenerife. On a wooden table, there are bottles of wine, cheeses, breads, preserves, as well as other foods like bananas and fresh herbs. In the center of the table, the illuminated letters "LOS REALEJOS" highlight the name of the place or event. This arrangement suggests a showcase of typical products from the region, which could be part of a promotion of local gastronomy. The logo in the lower right corner reinforces the focus on the gastronomy of Los Realejos.
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Biosphere Reserve and Geopark by UNESCO

Los Realejos sells with a gastronomic seal

Promotion of the culinary seal of Los Realejos

The Department of Tourism of Los Realejos, along with local producers in the municipality, promotes the products of the locality's gastronomic seal at the Martiánez Shopping Center in Puerto de la Cruz. This mobile sales point visits the tourist city after having been present in other shopping centers in La Orotava and Santa Cruz de Tenerife.

Reinforcing local consumption in times of crisis

Isabel Socorro, the councilor responsible for the area, emphasizes that “in these times we are living, external promotion does not have the significance it had a year ago due to the health and tourism crisis resulting from it.” Therefore, she believes that “reinforcing the gastronomic seal of Los Realejos among a local audience is an opportunity to position its products.”

Moreover, she points out that “considering the experience of showcasing and selling our products at past events in other towns in Tenerife, the locals of Los Realejos also attend and feel attracted to this unique way of presenting and forming product bundles from their village, making them potential buyers.”

A campaign linked to Father's Day

The presence of the products from the gastronomic seal in Puerto de la Cruz coincides with the Father's Day campaign. This synergy allows for unique gifts made with local products: “encouraging that the gift this year can consist of one or several of our products from the gastronomic seal.”

Featured products from the gastronomic seal

Under the brand 'Gastronomy of Los Realejos', traditional, organic, and artisan products such as the beautiful potato, gofios, cheeses, honey, mojos, bananas, wines, black pork, goat meat, rabbit meat, beans, organic products, and pastries are grouped. Each product has its respective seal or quality certificate available on the official website www.losrealejos.travel .

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