The tourism sector has experienced significant growth in the last year.
Ecotourism in the Canary Islands

According to data from the INE, in 2023, the Canary Islands ranked third in the list of international tourist arrivals in Spain. This fact highlights the significant impact that tourism has on the economy of the islands and thus positions it as a fundamental driver for their development.
Why are the Canary Islands such an attractive destination for tourists?
Undoubtedly, the favorable climate is one of its main attractions. However, the geographical diversity of the islands also sparks growing interest among travelers. Each year, an increasing number of tourists are drawn to the opportunity to explore the fortunate islands' imposing volcanoes, the extensive beaches of dunes or black sand, the impressive forests and natural parks, as well as the exciting possibility of spotting whales or dolphins.
The role of Sustainable Tourism in the sustainability of the Canary Islands
Ecotourism plays a fundamental role in the sustainability of the Canary Islands. Although tourism has the potential to strengthen communities and generate positive changes, its excessive expansion can leave negative footprints on the environment, depleting natural resources, polluting, and degrading natural spaces.
In this context, it becomes essential to establish a model for this activity that ensures the long-term viability of the sector by offering alternatives that guarantee the conservation of natural resources, so that they can be enjoyed by future generations.
A notable example in this regard is the municipality of La Orotava, which has implemented environmentally respectful activities to visit its famous volcano, declared a World Heritage site by UNESCO. This approach offers a wide variety of routes to reach the summit of the volcano, not only preserving the environment but also enhancing the tourist experience by providing a more authentic connection with the natural surroundings of the Canary Islands.

The importance of future professionals
These significant changes in the tourism sector demand adaptation from the main stakeholders, the professionals, in this regard, training becomes highly relevant. In the tourism degrees offered in the Canary Islands,sustainability and environmental management are of utmost importance.
Students are trained to understand and apply environmental management in the territorial and business context. The aim is to instill the mindset that sustainable development is a plausible solution for growth that integrates social, economic, and environmental interests.
Conclusion
Ecotourism has gained momentum and presents itself as a responsible solution for the development of tourism in the Canary Islands. These practices not only ensure the sustainability of tourism in the long term but also benefit the local economy and enrich the tourist's experience. It is crucial that future professionals in tourism are prepared to lead this change by integrating environmental management with social responsibility. In this way, the Canary Islands can become a model of sustainable tourism worldwide.
Currently, you have a wide variety of options for ecotourism activities such as visiting the Platanological Institute of La Palma, bird watching, or stargazing at El Roque de Los Muchachos in La Palma, and whale watching in the region separating Tenerife from La Gomera, classified as the first whale sanctuary in all of Europe. You will also be able to participate in wine tourism activities at the wineries of Las Palmas, Tenerife, Lanzarote, or La Gomera.

